Regardless of the size of your business, a social media presence will help influence consumer purchasing decisions and their feelings towards your brand.
Your small business, regardless of the size or the industry, is missing out if you don’t have a social media presence.
Social networking sites are where your customers share their experiences – good or bad, and where prospective customers look for buying advice. According to a recent Pew Research Center survey, 72% of online adults use social-networking sites, with that number expected to continue growing. Besides the obvious objectives of growing your business and increasing profits, there are other reasons to dive head first into social media.
Gaining visibility on social media means growing your networks and reaching more potential customers. This will help drive sales (if you sell online) and foot traffic to your physical location(s). Getting out there and getting noticed is half the battle. Start with Facebook and then work your way into more niche social networks like Twitter, Pinterest, Instagram, etc. Remember: the more networks you exist on, the more likely you’ll show up in search results. Just be sure to stay consistent in providing unique content on each one.
Connect with Customers
Engaging customers is perhaps the most important element of establishing a social media presence. Interacting with your customers and finding out what they like and what motivates them will help you to adapt your services or products to their needs. Establishing your brand as a thought leader in your industry or area will give customers an authority to refer back to, and keep them coming back for more.
When it comes to self-promotion and spreading news about your business, there’s no better platform than social media. Often you hear from experts not to promote your brand on social media, but if you do it in a way that fits your market it can work. After all, users are connecting with you on social media to hear news about your business or industry. Take advantage of the opportunity to curate your brand image and story, while adding personality and humanity to your brand.
Getting on board with social media can help transform your small business and take it to the next level by connecting with consumers like never before. Investing time in social media will prove to be an essential component to your small business plan.Craig Capron is an Account Coordinator at lotus823 where he supports the agency’s integrated marketing initiatives for a variety of lifestyle and consumer electronics clients. Follow Craig on Twitter at: @lotus823_Craig.