Small business tips series: Is it worth writing a business plan?

This entry is part 1 of 3 in the series Small business tips

If you want to raise money it’s essential to have one. But if you don’t what’s the point? Isn’t a business plan just like a New Year resolution – likely to be ignored or broken? Even if you’re not wooing investors, writing a business plan can be good to help refresh your memory about why [...]

Why your small business needs a SEO strategy

This entry is part 2 of 3 in the series Small business tips

If you run a small business, chances are good you’ve heard about countless small biz magazines and blogs tout the benefits of SEO. Unfortunately, and despite all the buzz, there is precious little information about what search engine optimization is and entails, and how you can go about jumping on the bandwagon. What little information [...]

The first three steps to small business branding

This entry is part 3 of 3 in the series Small business tips

Small buisness tips series: Creating an effective brand for your small business. Among small business owners branding is largely perceived as entirely visual.  When branding themselves, many smaller companies focus attention on logos, letterhead, and signage.  While these elements are part of your brand, branding is about much more than your visuals.  It’s about your image. [...]

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