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Part 1 of 8 in this series, Guy Kawasaki shares some advice on the importance of engaging more customers through social media. The world of communication has changed. No longer do you have to work from the top down with the ‘A-listers’. Social media has completely changed this concept, now it’s the user on Twitter with 50 followers that will make your product successful.
Part 2 of 8 – Guy Kawasaki small business advice series; Guy sheds light on being DICEE when it comes to product development. Perfecting your product is more than just creating a widget that looks cool. To build a quality product, you must learn how to create quality. Guy Kawasaki suggests being DICEE. A DICEE product (Deep, Intelligent, Complete, [...]
Part 3 of 8 – Guy Kawasaki small business advice series; you have to trust others before they trust you. In the third part of the series, Guy shares the three points to trustworthiness and explains the difference between liking somebody and trusting them. Small business owners must understand the sequence of events that happens with trust – you [...]
Part 4 of 8 – Guy Kawasaki small business advice series; when you respond, you engage. In today’s fast-paced world it’s hard to keep up with the onslaught of emails, phone calls and other “to-do’s” in real-time. When you respond to someone, you keep your audience engaged. In this video, Guy Kawasaki shares his rules of engagement: engage fast, engage [...]
Part 5 of 8 – Guy Kawasaki small business advice series; Create a mantra for your small business. It is important for small businesses to create mission statements that describe their business in short, sweet and swallowable terms. Think mantra not mission statement. What is Guy Kawasaki’s mantra? Empower People. Watch and learn how to define your small [...]
Part 6 of 8 – Guy Kawasaki small business advice series; the importance of equal dress as a small business owner. Guy Kawasaki has a different take on the old phrase, “dress to impress.” You never want to dress above or below your audience. As a small business owner you want to “equal dress”. Tell you’re audience and/or potential clients we’re peers, we’re freinds, [...]
Part 7 of 8 – Guy Kawasaki small business advice sereies; as a small business owner you must learn to enchant your employees. How do you enchant people that work for you? Use a M.A.P. (based on the work of Daniel Pink). Mastery – as an employer you have to think about what it is you [...]
Part 8 of 8 – Guy Kawasaki small business advice series; Small business owners - don’t assume you know who the decision maker is. In this video, Guy Kawasaki stresses the imporance of enchanting all the influencers. When trying to acquire clients as a small business owner, don’t make the mistake of assuming who the decision maker is and focus solely on them [...]
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