Author Archives: Hunter Hoffmann

Trust: A Modern Greek Tragedy

In any business, you’re only as good as your word and the actions that back them. Yesterday, in a scene straight out of the Depression, Greeks withdrew €700 million (nearly $900 million) from the country’s banks as the nascent government quickly crumbled amid continued political infighting. If we’ve learned anything from the financial crisis over [...]

Top 5 Ways to Build Your Small Business Brand Online

These days entrepreneurs and small businesses have a lot of different channels they can use to promote their products and build their brands. Social media, blogs and other online channels can be inexpensive and effective tools for small business branding. However, it’s important to understand the expectations of each channel so that you get the [...]

Taking the long view as a small business owner

A lot of our discussions on this blog have been about why more people should take the leap and start their own businesses and some of the different things they should take into consideration when starting up. Starting your own business involves so many different factors, and each of them has its own challenges, from [...]

How can small businesses hire the right employees?

More and more companies are challenging tradition in the way they operate, market their products and even in the methods they use to recruit employees.  The traditional focus on the quality of education, GPA and the cachet of former employers is being challenged by companies desperate for talent they aren’t finding using these time-tested techniques.  [...]

Occupy Wall Street or Occupy a Small Business?

The Occupy Wall Street movement has grown over the past few weeks from a relatively small group in New York City’s financial district to a variety of groups throughout the US and even some foreign countries.  The protestors are angry and they’re voicing their frustration. Opinions vary on what their objectives are and whether all [...]

Steve Jobs: If at first you don’t succeed, try, try again

Steve Job’s passing has impacted a lot of people in different ways.  From the millions of people who own and use Apple products daily (myself included) to the competitors and Apple employees who admired him for his bold actions and his vision for new ways of delivering information that revolutionized the relationship we have with [...]

America’s small business sector is tiny?

The US is the home of the bootstrapping entrepreneur, full of classic rags to riches stories about enterprising people who built their fortunes from the ground up.  There are small businesses all across the country starting up each day.  So, it was a little surprising to see that the US actually has the smallest small [...]

Why are fewer people choosing self-employment?

Fewer people are choosing to be self-employed according to a recent article in USA Today that cites  the current number of the self-employed is down 2.1 million from the December 2006 peak of 16.6 million (Bureau of Labor Statistics, August 2011).  To say a lot has changed in the US employment landscape over the past [...]

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