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Last week Hiscox went down to Miami to accept the NATPE Digital Luminary Award for Best Branded Entertainment Series for our show Leap Year about 5 friends who leave their corporate jobs to start their own business. This was the latest in a series of “WOW!” moments for us as we’ve continually been excited and [...]
This entry is part 3 of 3 in the series Small business tipsSmall buisness tips series: Creating an effective brand for your small business. Among small business owners branding is largely perceived as entirely visual. When branding themselves, many smaller companies focus attention on logos, letterhead, and signage. While these elements are part of your brand, [...]
In a recent article by the Small Business Authority they outlined 13 types of insurance that a small business should consider. Clearly some – like auto and workers comp – aren’t up for consideration, they’re usually required. However, general liability insurance was listed as number 1 and professional liability insurance as number 6. In my [...]
This entry is part 2 of 3 in the series Small business tipsIf you run a small business, chances are good you’ve heard about countless small biz magazines and blogs tout the benefits of SEO. Unfortunately, and despite all the buzz, there is precious little information about what search engine optimization is and entails, and [...]
This entry is part 2 of 8 in the series Guy Kawasaki small business advicePart 2 of 8 – Guy Kawasaki small business advice series; Guy sheds light on being DICEE when it comes to product development. Perfecting your product is more than just creating a widget that looks cool. To build a quality product, you must learn [...]
No, it’s not a Scandinavian stereo maker. Nor is it a small mid-western college with an up-and-coming basketball team. It stands for Errors & Omissions insurance (also known as professional liability insurance) and it might just save your business one day. What does it do? It does exactly what it says it does. It covers [...]
This entry is part 1 of 8 in the series Guy Kawasaki small business advicePart 1 of 8 in this series, Guy Kawasaki shares some advice on the importance of engaging more customers through social media. The world of communication has changed. No longer do you have to work from the top down with the ‘A-listers’. Social media has completely changed this concept, [...]
This entry is part 1 of 3 in the series Small business tips If you want to raise money it’s essential to have one. But if you don’t what’s the point? Isn’t a business plan just like a New Year resolution – likely to be ignored or broken? Even if you’re not wooing investors, writing [...]
This entry is part 5 of 7 in the series eDNA Survey Hiscox eDNA survey finds top reason for starting a small business worldwide - “I wanted to be my own boss”. The Hiscox eDNA survey conducted among small business owners in late 2011 offers some great insights into the mindset of small business owners entering the [...]
This entry is part 20 of 27 in the series MyStartUpStoryLearning from those who have seen it all before is one of the smartest things you can do as an entrepreneur. That’s why we asked our MyStartUpStory contestants to tell us the best advice they would give to other entrepreneurs. In a recent Hiscox small business survey of 501 [...]
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